By HoneyColony Staff
“Your brain reacts to sugar and cocaine in very similar ways.” This is just one alarming fact from Salt Sugar Fat: How the Food Giants Hooked Us, by Michael Moss.
Eating sugary foods can lead to addictive behavior. According to Moss, “They’ve discovered the brain lights up for sugar the same way it does for cocaine, and this knowledge is useful, not only for formulating foods. The world’s largest ice cream maker, Unilever, for instance, parlayed its brain research into a brilliant marketing campaign that sells the eating of ice cream as ‘scientifically proven’ way to make ourselves happy.”
Whether sugar, soy, or corn is the drug of choice, the junk food industry is capitalizing on these ingredients and their advertising campaigns show the same. Looking for more eye opening facts? Find them here.