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How One Man Became a Life Long Swannie

Do you use your phone just before sleep? Watch a TV show before heading to bed? Check one last email? If yes, then you  may be headed for serious health issues. However, something as simple as a blue light blocker in the evening can greatly improve your health.

Blue Light Blocker Glasses Come Alive

I was the guy who would sit in bed at night scrolling through Facebook and Instagram or responding to email. And when out socializing with friends over dinner, I would often check my phone. My sleep during this time was poor. Yes, I was getting seven hours of sleep but I would still wake up feeling tired and irritable.

I didn’t know why. I had recently read online how blue light can mess with your sleep and that amber lenses could combat that. So I dug into my closet, and pulled out a pair of yellow-tinted ski goggles.

For the next week, I wore this stupid pair of ski goggles at home an hour before bed.

I wanted to test if blocking the blue light would improve my sleep. I remember watching reruns of the AMC TV series Mad Men. Just putting the goggles on made me sleepy. I had to take the goggles off and go to sleep.

My sleep improved almost immediately. Instead of tossing and turning, I slept through the night.

Bright Eyed And Bushy Tailed

When it was finally time to get out of bed, I felt more energized and happier. I started to bounce out of bed with enthusiasm. The yellow lens seemed to be blocking at least some of the blue light, my body was creating more melatonin, I fell asleep quicker, slept better, and woke up feeling great.

It felt miraculous.

But there were two big problems.

  1. I looked ridiculous wearing ski goggles. I couldn’t wear them out at night in a social setting without people thinking I was some kind of weirdo or stuck in a permanent Halloween costume. So, not wanting to disrupt my newfound healthy sleep patterns, I felt like I was literally stuck in my apartment. A prisoner in my own home.
  2. Even though the yellow lens from the ski goggles was blocking some of the blue light, it wasn’t blocking all of the blue light. I noticed a lot of blue light was still penetrating the lenses and hitting my eyes.

That’s when the idea hit me. I thought, what if I could create a lens that blocked almost all of the blue light and put it in a stylish glasses frame so I could wear them out in a social setting and not look weird? I’m just vain enough that I actually wanted to look cool wearing them.

I spent the next 12 months interviewing doctors and scientists and opticians, relentlessly searching the globe in pursuit of the perfect lens that blocked almost all of the blue light and the perfect style so I wouldn’t look like a crazy person. I had dozens of prototypes made. Some were effective but looked ugly. Others were ugly but weren’t effective. I had to create the perfect glasses so I would feel confident wearing them in every social setting without sacrificing the quality and effectiveness.

Finally, after painstaking development, failed tests, and back to the drawing boards, I finally created the ultimate device for blocking blue light in November 2015: Swanwick Sleep Blue Light Blocking Glasses, otherwise known as “Swannies”

These glasses help you sleep better without having to take any Big Pharma drugs with horrible side effects.

Instead of a yellow or amber lens which still allows a lot of blue light through, Swannies have an advanced orange lens which blocks almost all of the blue light spectrum. They protect you so you can relax when watching TV or using your cell phone late at night and get a good night’s sleep. Non-invasive. No side effects.

If you struggle to burn a few extra pounds of fat even if you are busting your butt in the gym everyday, you could already be struggling with overexposure to light. Research is finding a direct link between poor sleep and obesity.

“The recent obesity epidemic has been accompanied by a parallel growth in chronic sleep deprivation,” says Dr. Sanjay Patel, Assistant Professor of Sleep Medicine at Case Western Reserve University.

Sleep specialist Dr. Richard Simon, MD, agrees. He says: “We’re getting less sleep than we used to and our levels of physical activity have plummeted. Add those features together, and we have the perfect model for obesity.”

Reserve Your Swannies Today and Protect Your Eyes And Health  

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Their claims are backed up by solid data.

A Swiss study of teenage boys, published in The Journal of Adolescent Health, showed that when the boys donned blue light blocker glasses in the evening for a week, they felt “significantly more sleepy” than when they wore clear glasses.

Separate independent studies at the University of Toledo in Ohio, University of Laval in Quebec City, and the Corvallis Psychiatric Clinic in Oregon among others have backed up the findings.

The Corvallis clinic even says: “blue light blocker glasses are an effective and inexpensive treatment for insomnia and sleep deprivation … and could also prove an effective treatment of mental illnesses such as bipolar disorder.”

Julia Rodriguez from Advanced Sleep Medicine Services in California says: “Blue light blocker glasses block a significant amount of light, reducing the amount of time it takes for you to fall asleep at night.”

Christopher Colwell, a neuroscientist at the University of California, Los Angeles, says: “Anything that will decrease that blue light exposure at night will be helpful.”

And Dr. Michael Breus from The Dr. Oz Show says we all need to seriously rethink our understanding of light and its effect on human health. “We live in a culture where electricity and artificial light are everywhere: inexpensive and always available in seemingly endless supply. So it’s absolutely necessary that we stay educated and aware of all of light’s possible effects on our brains and bodies. Only then can we minimize its dangers and risks to our health.”

Electronics giant Apple is finally catching on to the dangers its devices have been creating. It’s Night Shift Mode for iPhones moves display colors to the warmer end of the spectrum. But it does not block all of that blue light.

Some computer screen apps like f.lux can also reduce brightness levels. But most of the blue light still gets through.

And neither of those methods do anything to stop the blue light from your TV, car lights, or household lights.

Only blue light blocker glasses can block all of that dangerous light.

A Swannie Is Born

Half the battle is getting people to want to wear blue light blocker glasses. Swannies are deliberately stylish so people WANT to wear them.

Swannies are made from top quality acetate, which is a natural plastic made from cotton fibers and is renewable and environmentally-friendly. Most other blue light blocker glasses are made from liquid injection, petroleum-based plastics which are not renewable or environmentally-friendly.

And unlike most blue light blocker glasses, Swannies lenses have a special anti-reflective coating (also called “AR coating” or “anti-glare coating”) that improves vision and reduces eye strain by reducing reflections from the front and back surfaces of the lens.

Imagine enjoying all the benefits of a great night’s sleep.

  • No more taking forever to fall asleep. No more tossing and turning. No more eyestrain or headaches.
  • Say goodbye to feeling tired and looking weathered all the time.
  • Vitality and zest of someone in their early twenties.
  • Cat-like reflexes and a brain so sharp you stand out in pressure situations.
  • Increases your metabolism so you burn fat 24 hours a day. You drop body fat and increase muscle tone.
  • Rewinds the clock to dramatically boost sex drive and pleasure.

These are some of the benefits you get when you block blue light from wearing blue blocking glasses.

James Swanwick is an Australian-American entrepreneur, former SportsCenter anchor on ESPN and host of The James Swanwick Show podcast. Forbes magazine voted him one of Top 25 Networking Experts. He is the creator of the 30 Day No Alcohol Challenge, which helps people reduce or quit alcohol; and creator of blue light blocking glasses Swannies from Swanwick Sleep, which helps people sleep. Swanwick has interviewed celebrities including Brad Pitt, Angelina Jolie, George Clooney and Arnold Schwarzenegger.

 

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