By Shari Miller, The Daily Mail
Customers of Naked Juice products could get a $75 windfall after the firm agreed to settle a $9million lawsuit claiming that the juices were wrongly marketed as ‘all natural’ and ‘100% juice.
Campaigners filed a class action lawsuit over Naked Juice’s use of phrases such as ‘100% Juice,’ ‘100% Fruit,’ ‘From Concentrate,’ ‘All Natural,’ ‘All Natural Fruit,’ ‘All Natural Fruit + Boosts’ and ‘Non-GMO.’
A statement detailing the settlement of the class action lawsuit against parent company PepsiCo added: ‘The lawsuit claims that the [Naked Juice products] contain ingredients that are not “All Natural” and contain GMOs (or Genetically Modified Organisms)’
The lawsuit, filed in June 2012, also alleged that some products are made with genetically altered soy.
PepsiCo has agreed to a settlement that will pay up to $75 to customers who purchased eligible Naked Juice flavors between September 27, 2007and August 19, 2013, who can provide proof of purchase.
Even customers who cannot prove that they did in fact purchase the products are able to claim up to $45 from the firm.
Customers can send in a claim form online at NakedJuiceClass.com or mail it by December 17, 2013.
Naked Juice has said that it stands by its ‘all natural’ claims, but it will no longer use the phrase on its packaging.
Read more at The Daily Mail.