A new study by the Society for Neuroscience, which will be presented at a November conference in San Diego, California has already put Nabisco on the defensive.
Scientists selected Oreo cookies as the perfect combination of a high-fat and high-sugar food to test their hypothesis on lab rats: that such foods trigger the brain much like cocaine and morphine, causing addiction.
In fact, according to Joseph Schroeder, assistant professor of psychology and director of the Behavioral Neuroscience Center at Connecticut College, “We found that the high-fat or high-sugar food activated the brain to a greater extent than the cocaine or morphine.”
And yes, the rats gobbled up the creamy Oreo cookie filling first—just like humans.
Read more about the study here.